Tuesday, February 12, 2013

The AV Cloud


Cloud Solution Brings Explosive Growth to IP Surveillance Solutions



The Internet; a vast and often undefined expanse of bits and bytes has once again enabled new life. Much like in the organic oceans of our blue planet, the Internet gives birth to new species with regularity.
 
IP Surveillance at Emerge Headquarters
As the mobile device market grew from a novelty in the 1980’s, to a convenience in the 1990’s, to business critical 2006 and of course the preferred means of communication for the millennial generation the birth of a species is now complete. The “mobile” species is no longer an idea, it is indeed a market segment that has grown to a stunning level. According to Gartner Research 428 million devices were sold globally in 2012. The sale of mobile devices represents several devices and 2 main markets.

From the Apple platform to the Android to the Windows 8 based “Ultra-book” on a multitude of platforms (Apple platform supports iPod’s, iPad’s, iPhone’s, and Macbooks. The Google or Android platform supports a wide variety of smart phones from the Samsung Galaxy to the HTC “One”. Additionally Samsung has a Galaxy Tablet Series to compete with the iPad.  The latest entrant to the mobile market is the Windows 8 based “Ultra-book”.) users are able to communicate via voice/text/mail/social media and engage the internet. This connection to the internet enables these devices to engage with “cloud” based technologies, becoming a catalyst for the dynamic growth of the IP Surveillance market.

Gone are the days of time lapse recordings on VHS tape, or expensive DVR’s that are limited to 16 channels and provide a single point of failure and also require expensive on premises hardware for storage. Today, a user can monitor any area they have a “cloud” friendly IP Camera installed by simply purchasing an app for less than $10.00US. This app manages camera functionality, such as lights/ pan, tilt, zoom/ live view and access to recordings.

By leveraging “cloud” based technology a user can install a simple IP Camera that functions as a “web-server” and can be associated to a private cloud for storage and made available to secure access via the Internet. By leveraging shared infrastructure the initial cost of provisioning the storage and servers to manage the content is eliminated. The user can engage with this solution for a low monthly fee, often less than $20.00US per camera.

In vertical markets, such as quick service restaurants, retail stores, gas stations and many more, this solution is a perfect fit. All the owner needs is a simple Internet connection, as the cameras require approximately 30k of bandwidth for upload, which is very small. The retail stores only need to connect the cameras to their network and log in to the “on line” or mobile site and they are monitoring the cameras in minutes. This is particularly powerful for users will multiple sites, as it doesn’t matter where the cameras are. Once a camera is associated with the owners “private” account, the camera will be locked in and available for live view and recording.

Check back for my next “AV Cloud” on Digital Signage.


Mobile Device Stats 2012


 
IP Surveillance / IP Cam



Emerge Web Site

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