Monday, March 16, 2015

Paving The Way - Workplace Solutions and Technology with EWT


Emerge Workplace Technologies (EWT) is a joint venture between LOTH Inc., based in Cincinnati, Ohio and Emerge Managed Solutions (EMS) a technology corporation based in Northern Kentucky. EWT was formed to address the influence of technology integration into the modern workplace. The newly created company provides consulting, design, installation and support of collaboration, presence and other technology solutions. With a strong understanding of the role technology plays in furniture design, EWT is uniquely positioned to deliver harmonious solutions alongside industry leading furniture companies, such as Steelcase and OFS brands, to achieve the goal of connecting people, place and technology to advance work and life. 

Jesse Kegley, Managing Partner of EMS answered a few questions about this ground breaking joint venture in the Cincinnati market about the success and challenges EWT has faced in its few short months in the market. 

EWT has hit the ground running. What is the big win for EWT and how has it affected Emerge?
So far we have many positive results from the start up of EWT.  I think the biggest win for EWT is in finding how relevant the EWT concept really is in our market.  Emerge and Loth spent a great amount of strategic effort in the planning stages of this new venture.  We identified the market opportunity and the value that is provided in combining workplace solutions and technology.  This value has been proven immediately through the immediate success that we are experiencing.

There was a clear vision for EWT. Since it’s launch, have there been any surprises or new opportunities that you did not anticipate?
We expected ultimate success upon the launch of EWT.  We were not as certain on the speed at which we would gain traction with the Loth sales team, and ultimately the customer base that Loth has.  To date the acceptance of the EWT concept and vision has been tremendous.  Emerge is being exposed to new end user customers through this venture, and together Loth and Emerge are providing a new level of value to the market through EWT.  All in all, we are pleased at the adoption rate even though it has been faster than anticipated.

Talk about competition, what is EWT up against in the market and in one to two sentences, what makes it different and unique?
EWT combines workplace solutions and technology into a single conversation.  To date, there are no other technology providers or workplace solution providers that can do this, in our markets.  By coming together as one solution, we are able to provide a more efficient and comprehensive solution to the end customer.  Bottom line, we simplify the buying decision for the client.


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