Have you seen the Cisco Internet-connected billboard that delivers messages based on traffic conditions?

You’ve heard us talk a lot about the major value at stake – or increased revenue and reduced business costs – around the Internet of Everything (IoE) for the public sector and various industries including retail, healthcare and manufacturing. But what about the one nearest and dearest to my heart — the marketing and advertising industry?

Cisco has identified a $1.95T value at stake for advertising and marketing organizations that harness the potential of the IoE.  Companies will realize this value by becoming more connected with their customers and delivering individually targeted messages and offers to them on any device, at any time and at any location.

And today Cisco is becoming more connected with its customers and showcasing IoE in a way we never have before by launching our first ever billboard…connected to the Internet. Read More.